Ascari Cars Ltd. is a British automobile manufacturer that is based in Banbury, England, and founded by Dutch millionaire Klaas Zwart.The company is named after Alberto Ascari (1918–1955) who was the first double world Formula One champion. Ascari also manages a racetrack, Race Resort Ascari.
Ascari Cars was established in Dorset in 1995. Its first limited-edition car, the Ascari Ecosse, was launched in 1998. After the release of the Ecosse, Dutch businessman Klaas Zwart purchased the company.
In 2000 Ascari built a new facility in Banbury in northern Oxfordshire. Ascari's second car, the Ascari KZ1, was developed at Banbury, which also housed Team Ascari's racing assets. The premises are now occupied by Haas F1 Team.